Clinic #8: HOW TO PLAN FOR SUCCESS, AND NOT FOR FAILURE

1/2 A Day - 7,500 PHP/$150 Per Attendee

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Clinic Overview

All businesses formulate Annual Business Plans, yet not all achieve their goals.
All Marketing Directors prepare Annual Marketing Plans while Brand Managers
laboriously write their Annual Brand Plans, yet most do not achieve their
marketing and brand objectives. Willy Arcilla proposes for business executives
and marketing practitioners to stop writing annual business plans as a
perfunctory exercise, and instead commit to writing “SUCCESS PLANS”. The
key is in preparing the foundation of a Winning Plan – the Business Review – and
outline the steps required to conduct an intensive and extensive review of
business performance (sales and market shares) and consumer research
(UAIs, Brand Health, FGDs, 1on1s). He cautions against “Paralysis by Analysis”
or “Idea Diarrhea”, but he insists on conducting the best DIAGNOSIS of the
performance of a business and its brand portfolio which in turn will serve as the
cornerstone for the development and execution of a SUCCESS PLAN. The
starting point is defining the Vision-Mission-Values of a Company and elevating
the Values into Virtues – which will represent the strength of character of a firm.

Who Should Attend?

Public Sector: All 3 Branches of Government in the Executive, Legislative and
Judiciary; All Line Agencies [DA (DAR, BFAR), DOH, CHED, DEPED, DPWH, DOF
(BIR, BOC) DTI (BOI, PTTC), DOT (TPB), DILG, DND (All Branches of the AFP),
DILG (PNP), NEDA, GOCCs); All Levels National, Regional Local Government.
Private Sector: Board of Directors, Presidents & CEOs, C-Level Executives,
Directors, Senior, Middle, Junior Management, Business Organizations such as
PCCI & Foreign Chambers of Commerce, MAP, MBC, MSMEs, Cooperatives, etc
All Levels of Management from the CEO and C-Level Executives to Senior
Executives along with Senior/Middle/Junior Management across departments
from HR/Marketing/R&D/Manufacturing/Sales/Logistics/Finance/IT etc.
Media: Influencers and Key Opinion Leaders; Business & Economic Publishers
and Editors, Columnists and Writers, TV and Radio Producers and Anchors.
Academic Sector: Faculty Members and Students of Post-Graduate Schools;
Private and State Universities and Colleges, Senior High School Students.
Religious: Roman Catholic Church Clergy (Cardinals, Bishops, Priests, Nuns,
Religious), Laity (Lay Organizations), Iglesia Ni Cristo, Protestants, Moslems.
Non-Governmental Organizations

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