WILLY ARCILLA OUR BRAND DOCTOR

HEALTHIER BRANDS ARE WEALTHIER BRANDS

ASIA BRANDING CONSULTANCY

YEARS OF EXPERIENCE

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OF BUSINESSES HELPED

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IN REVENUE GENERATED

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mEET wILLY ARCILLA "YOUR BRAND DOCTOR"

Your Brand’s Secret Weapon: Is your business stuck on repeat? Willy Arcilla isn’t your average consultant. He’s a Marketing & Leadership Authority, wielding over 40 years of experience with Fortune 500 companies to diagnose and revitalize struggling brands.

From Sick Brands to Superstars: Imagine your brand, thriving and magnetic. Willy, the Brand Doctor, doesn’t just offer generic advice. He dives deep, understanding your unique challenges to craft a personalized “Marketing and Leadership Clinic” that transforms your business into a success story.

Level Up Your Marketing & Leadership: Tired of playing marketing catch-up? Willy’s your secret weapon. He combines his expertise in both Marketing and Leadership to empower you and your team. Build a stronger brand and a stronger team for lasting success.

Global Expertise, Local Touch: Don’t get lost in the global marketplace. Willy’s a seasoned traveler with extensive experience in the Asia-Pacific region. But he also understands the unique challenges of Philippine companies and MSMEs. He tailors solutions that leverage his global know-how for your local success.

Award-Winning Results & Proven Track Record: Experience matters. Willy’s not just another consultant. He’s a recipient of prestigious awards like the Agora Award for Marketing Excellence. With a proven track record of turning businesses around, he’s a trusted advisor who can help you achieve your goals.

Attend A brand doctor Clinic

Clinic #1: HOW TO ACHIEVE INCLUSIVE GROWTH

The Philippines is an EXCLUSIVE Economy, where only the rich get richer while the poor get even poorer, and keep swelling in number. In fact, there are far more poor Filipinos today than at any time in the nation’s history.

Clinic #2: HOW TO REVITALIZE DECLINING BRANDS

All brands go through the Product Life Cycle – from Introduction to Growth then Maturity and Decline. To address this, Willy Arcilla will share a proven effective “Scientific Method” of resurrecting and reviving, revitalizing, and rejuvenating, reigniting and reinforcing brands

Clinic #3: HOW TO BECOME #1-THE MARKET LEADER

If your company aspires to achieve market leadership, this seminar is perfectly suited for you and your organization. Willy Arcilla will share the Best Practices of Market Leaders in various categories around Asia-Pacific.

Clinic #4: HOW TO GENERATE THE BEST BRANDNAME

Perhaps one of the first and most important decisions to be made by a business, foreign or local, big or small, is choosing the most appropriate Brand Name/s for its portfolio of products and range of services.

Clinic #5: HOW TO DEVELOP THE BEST BRAND IDENTITY

Following Clinic #4, the next step is to develop the best brand identity which shall represent the unique look of the brand, consisting of its type font, colors and logo or symbols, like the Nike Swoosh or the 3 Stripes of Adidas.

Clinic #6: HOW TO CREATE THE BEST PACKAGE GRAPHICS

After the Brand Name and the Brand Logo, the next step is to create the best package graphics that will bring a brand to life. Packaging is not just the physical container of the product, but the single most important advertisement for the brand.

Clinic #7: HOW TO PRODUCE ADS THAT PRODUCE WEALTH

In a firm’s financial statement, there is only one expense item that holds the biggest potential to create a positive multiplier effect on consumer demand that will drive sales and profits.

Clinic #8: HOW TO PLAN FOR SUCCESS, AND NOT FOR FAILURE

All businesses formulate Annual Business Plans, yet not all achieve their goals. All Marketing Directors prepare Annual Marketing Plans while Brand Managers laboriously write their Annual Brand Plans, yet most do not achieve their marketing and brand objectives.

Clinic #9: HOW TO PRACTICE “LEADERSHIP BY DISCIPLESHIP”

Reflecting on the sorry state of the planet, despite the billions of dollars spent on educating leaders in both the public and private sectors about the art of leadership, Willy Arcilla concludes that “We don’t need better leaders, but better followers”.

Clinic #10: HOW TO MARKET GOD AND RELAUNCH BRAND CHRISTIANITY

The Philippines suffers from worsening poverty and destitution, hunger and malnutrition, low IQ and literacy, sickness and poor health, joblessness, and homelessness, rising prices and cost-of-living, crime and violence, despair, and hopelessness.

shirad

Prof Willy is where I learned the highest essence of marketing . I will always remember what he always share to us , "build a brand , own a benefit and be a blessing " and "your name will outlive you". He has opened the mind of our class to endless opportunities and potential. "Panalo!" His strongest lesson imparted to us is leadership with character and integrity ! Our deepest gratitude for inculcating to us that our names is our value, vision and purpose. What you sow Professor, we reaped which we will sow again so others will reap the blessings we pay forward! We are already part of your numerous legacies !

Shirard Leonardo Adiviso

Healthcare Thought Leadership, Innovation and Mentoring

1692756252011

Willy is very professional,a very well versed in marketing and business development, simple and practical person, and when you need someone to do a job , Willy is the right person to do the job done. I am honored to be a part of his Team .

Rufino , Jr M

Sales Manager in FMCG Industries

kelvin

Willy is a terrific supervisor that I worked for. I am very impressed by the depth & breath of his marketing knowledge, and his ability to apply such knowledge in formulating an insightful marketing plan. I learnt a lot from him, and I am sure one will benefit considerably once make connection with him and draw his brain.

Kelvin Lee

Sales & Marketing Director at China Valley Commerce Limited

lance

Faced with two failed launches of C2 tea in Vietnam, I brought in Willy Arcilla. Through his marketing expertise, leadership, and "never-say-die" attitude, he resurrected the brand by November. He empowered the existing team, repositioned the product, and focused on popular flavors. C2 Vietnam went on to become the country's leading RTD tea and a major success story. Willy truly is a "Marketing Doctor."

Lance Gokongwei

President of JG Summit Holdings

roberto

“Willy Arcilla is a Marketing Genius. He is the Father of San Mig Light. He IS “Mr. San Mig Light”!

Roberto N. Huang

President, San Miguel Brewing Division

jerry 1

The Brand Development Seminar, led by Mr. Willy Arcilla, was a transformative experience for our office. It provided a comprehensive framework for crafting a national brand that embodies the excellence of MSME products and services. Equipped with invaluable tools and strategies, we now have the means to establish a formidable presence in both local and global markets. Through expert guidance and practical exercises, this initiative has empowered us to enhance the visibility and competitiveness of Philippine MSMEs by deepening our understanding of brand identity, positioning, and equity. Ultimately, the development of a national brand aligns with DTI's mission of fostering globally competitive and innovative industries that drive inclusive growth and employment generation, strengthening MSMEs' access to markets on local, regional, and global scales.

Jerry Clavesillas

Director DTI Bureau of Small and Medium Enterprises

JOEY CONCEPCION

I am very pleased that Willy Arcilla, the President of Business Mentors, Inc.; a former Marketing Head in our company; and now, one of the most sought-after gurus in Marketing Leadership in the country, is sharing his knowledge with us in his first book-"Marketing and Advertising with a Conscience." It's a must-have book that teaches how to develop effective and conscientious marketing and advertising strategies that will help Filipino enterprises compete on a global scale and Filipino brands win in a global marketplace. It is also a thought-provoking read that echoes our Go Negosyo advocacy of changing mindset and attitude to help fight poverty and to elevate the quality of life of Filipinos.

JOEY CONCEPCION

President, RFM Group of Companies - Chairman and Founder, Go NeGOsyo

cONSULT WITH US TODAY

Is your business a sleeping giant, full of untapped potential? You know it has greatness within, but unlocking it requires the right guidance. That’s where Willy Arcilla, the Marketing & Leadership Brand Doctor, steps in.

Customized Roadmap, Not Generic Advice

Forget cookie-cutter solutions. We’ll conduct a thorough business health check, analyzing your strengths, weaknesses, opportunities, and threats. Based on this, Willy crafts a personalized roadmap specifically designed to address your unique challenges and propel you towards your goals.

Actionable Strategies for Immediate Results

We don’t just diagnose, we prescribe solutions. Willy will equip you with actionable marketing and leadership strategies you can implement right away. See a noticeable difference in brand awareness, customer engagement, and overall business performance.

Expert Insights & Ongoing Support

Gain access to Willy’s wealth of knowledge and proven track record. He’ll share exclusive insights and strategies honed from working with Fortune 500 companies and Philippine giants. And the support doesn’t end after the initial consultation. Willy offers ongoing guidance to ensure you stay on track and achieve lasting success.

Spark Innovation & Break Through Barriers

Our collaborative approach fosters creative thinking. Willy facilitates brainstorming sessions to spark innovative solutions and help you break through any obstacles hindering your growth.

Invest in Sustainable Growth

This isn’t a quick fix. This is an investment in the long-term future of your business. You’ll gain the tools, strategies, and ongoing support needed to achieve sustainable growth and dominate your market.

Stop settling for average. Partner with Willy Arcilla and unlock the extraordinary potential within your business.

Stay Up-to-Date

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