Youtube Tiktok Facebook-f Linkedin
Inquire

Clinic #5: HOW TO DEVELOP THE BEST BRAND IDENTITY

[Clinic # 4-7 are ideally conducted in 1 Day] 2 Hours - 3,750 PHP/$75 Per Attendee

Sign Up

Share This Clinic

Clinic Overview

Following Clinic #4, the next step is to develop the best brand identity which
shall represent the unique look of the brand, consisting of its type font, colors
and logo or symbols, like the Nike Swoosh or the 3 Stripes of Adidas. It should
be simple and unique, memorable, and impactful. While a brand name remains
essentially the same, Brand Identities or Logos must evolve over time to keep
the brand fresh and relevant to its new and younger consumers. If a brand is a
person and his/her name, then Brand Identity is the “FACE” of a person, which
we must always keep looking fresh and appealing to its target, like anyone.

Who Should Attend?

All Levels of Marketing Practitioners from the CEO at the top, down to the
newest hire; management and staff of Advertising and Digital Marketing
Agencies, Graphic Artists and Designers, Content and Copywriters;
Photographers and Audio/Visual Production Companies; Website Developers
and Social Media Marketing Outfits; Market Research and Consumer Insights
Companies and Managers, Students in Marketing and Advertising and MSMEs.

Join Our Other Clinics

Clinic #1: HOW TO ACHIEVE INCLUSIVE GROWTH

The Philippines is an EXCLUSIVE Economy, where only the rich get richer while the poor get even poorer, and keep swelling in number. In fact, there are far more poor Filipinos today than at any time in the nation’s history.
Learn More

Clinic #2: HOW TO REVITALIZE DECLINING BRANDS

All brands go through the Product Life Cycle – from Introduction to Growth then Maturity and Decline. To address this, Willy Arcilla will share a proven effective “Scientific Method” of resurrecting and reviving, revitalizing, and rejuvenating, reigniting and reinforcing brands
Learn More

Clinic #3: HOW TO BECOME #1-THE MARKET LEADER

If your company aspires to achieve market leadership, this seminar is perfectly suited for you and your organization. Willy Arcilla will share the Best Practices of Market Leaders in various categories around Asia-Pacific.
Learn More

Clinic #4: HOW TO GENERATE THE BEST BRANDNAME

Perhaps one of the first and most important decisions to be made by a business, foreign or local, big or small, is choosing the most appropriate Brand Name/s for its portfolio of products and range of services.
Learn More

Clinic #5: HOW TO DEVELOP THE BEST BRAND IDENTITY

Following Clinic #4, the next step is to develop the best brand identity which shall represent the unique look of the brand, consisting of its type font, colors and logo or symbols, like the Nike Swoosh or the 3 Stripes of Adidas.
Learn More

Clinic #6: HOW TO CREATE THE BEST PACKAGE GRAPHICS

After the Brand Name and the Brand Logo, the next step is to create the best package graphics that will bring a brand to life. Packaging is not just the physical container of the product, but the single most important advertisement for the brand.
Learn More

Clinic #7: HOW TO PRODUCE ADS THAT PRODUCE WEALTH

In a firm’s financial statement, there is only one expense item that holds the biggest potential to create a positive multiplier effect on consumer demand that will drive sales and profits.
Learn More

Clinic #8: HOW TO PLAN FOR SUCCESS, AND NOT FOR FAILURE

All businesses formulate Annual Business Plans, yet not all achieve their goals. All Marketing Directors prepare Annual Marketing Plans while Brand Managers laboriously write their Annual Brand Plans, yet most do not achieve their marketing and brand objectives.
Learn More

Clinic #9: HOW TO PRACTICE “LEADERSHIP BY DISCIPLESHIP”

Reflecting on the sorry state of the planet, despite the billions of dollars spent on educating leaders in both the public and private sectors about the art of leadership, Willy Arcilla concludes that “We don’t need better leaders, but better followers”.
Learn More

Clinic #10: HOW TO MARKET GOD AND RELAUNCH BRAND CHRISTIANITY

The Philippines suffers from worsening poverty and destitution, hunger and malnutrition, low IQ and literacy, sickness and poor health, joblessness, and homelessness, rising prices and cost-of-living, crime and violence, despair, and hopelessness.
Learn More

Join our newsletter to stay updated

Asia Brand Consultancy offers a unique blend of deep regional expertise and global best practices. We become your trusted partner, crafting market-specific strategies and providing ongoing support for long-term growth.

Youtube Tiktok Facebook Linkedin
Quick Links
Get In Touch

2024© All Rights Reserved Willy Arcilla Brand Doctor | Privacy Policy