Clinic #3: HOW TO BECOME #1-THE MARKET LEADER

If your company aspires to achieve market leadership, this seminar is perfectly
suited for you and your organization. Willy Arcilla will share the Best Practices
of Market Leaders in various categories around Asia-Pacific. He has compiled
dozens of Best Practices from market-leading companies as well as from those
that he personally worked on such as Procter & Gamble in the Philippines; S.C.
Johnson & Son in Indonesia; San Miguel Corporation – Beer Division in Greater
China, the Philippines and International Markets; The RFM Corporation –
Branded Food Group in the Philippines; The Coca-Cola Company in China; and
the URC Group for Asia-Pacific, especially in Vietnam and Indochina. To
supplement the classic 4 Ps in textbooks (Product-Price-Promotions-Place), he
adds another 8 Ps: Purpose – Positioning – Provenance — Process – Packaging
– Publicity – Place – Platform — People. These 12 Ps are the requirements or
“Conditio Sine Qua Non” BEFORE companies launch their brands online.