Clinic #10: HOW TO MARKET GOD AND RELAUNCH BRAND CHRISTIANITY

1 Day - 15,000 PHP/$300 Per Attendee

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Clinic Overview

The state of the nation reflects the state of the Church. The Philippines suffers
from worsening poverty and destitution, hunger and malnutrition, low IQ and
literacy, sickness and poor health, joblessness, and homelessness, rising
prices and cost-of-living, crime and violence, despair, and hopelessness. As a
Lay Catholic Follower, Willy Arcilla submits all these reflect our practice (or lack
thereof) of our Faith. While Vatican has announced 2024 to be the Year of
Prayer, Willy Arcilla believes that after 500 Years of Christianity, the country
does need any more prayers, but more ACTION. Specifically, he suggests
applying the new economic doctrine of inclusive growth, sustainable
development and “prosperity in perpetuity”: Enrich the Poor! He also rues that
up to 65 million Filipino Catholics have turned lukewarm, lapsed, or lost like the
1 lost sheep, and reminds us that we must do apostolate to merit salvation. This
is particularly important in the context of the Philippines where the ratio of
priests to laity stands at 8,800:1 vs. the global average of only 2,500, revealing
a serious lack of priests to attend to the laity and administer the sacraments.

Using the fundamental principle of Marketing brands, Wily suggests to conduct
an extensive survey among baptized non-believers; then address their
concerns by sharing our experiences and the benefits of our faith and
sacraments. In the Final Judgment, the Gospel Reading warns that Jesus will
welcome into His kingdom only the sheep who helped the poor. On the other
hand, he will condemn as goats those guilty of their sins of omission.

Who Should Attend?

Religious: Roman Catholic Church Clergy (Cardinals, Bishops, Priests, Nuns,
Religious), Laity (Lay Organizations), Iglesia Ni Cristo, Protestants, Moslems.
Academic Sector: Faculty Members and Students of Post-Graduate Schools;
Private and State Universities and Colleges, Senior High School Students.
Media: Influencers and Key Opinion Leaders; Publishers and Editors,
Columnists and Writers, TV and Radio Producers and Anchors.

Join Our Other Clinics

Clinic #1: HOW TO ACHIEVE INCLUSIVE GROWTH

The Philippines is an EXCLUSIVE Economy, where only the rich get richer while the poor get even poorer, and keep swelling in number. In fact, there are far more poor Filipinos today than at any time in the nation’s history.

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Clinic #2: HOW TO REVITALIZE DECLINING BRANDS

All brands go through the Product Life Cycle – from Introduction to Growth then Maturity and Decline. To address this, Willy Arcilla will share a proven effective “Scientific Method” of resurrecting and reviving, revitalizing, and rejuvenating, reigniting and reinforcing brands

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Clinic #3: HOW TO BECOME #1-THE MARKET LEADER

If your company aspires to achieve market leadership, this seminar is perfectly suited for you and your organization. Willy Arcilla will share the Best Practices of Market Leaders in various categories around Asia-Pacific.

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Clinic #4: HOW TO GENERATE THE BEST BRANDNAME

Perhaps one of the first and most important decisions to be made by a business, foreign or local, big or small, is choosing the most appropriate Brand Name/s for its portfolio of products and range of services.

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Clinic #5: HOW TO DEVELOP THE BEST BRAND IDENTITY

Following Clinic #4, the next step is to develop the best brand identity which shall represent the unique look of the brand, consisting of its type font, colors and logo or symbols, like the Nike Swoosh or the 3 Stripes of Adidas.

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Clinic #6: HOW TO CREATE THE BEST PACKAGE GRAPHICS

After the Brand Name and the Brand Logo, the next step is to create the best package graphics that will bring a brand to life. Packaging is not just the physical container of the product, but the single most important advertisement for the brand.

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Clinic #7: HOW TO PRODUCE ADS THAT PRODUCE WEALTH

In a firm’s financial statement, there is only one expense item that holds the biggest potential to create a positive multiplier effect on consumer demand that will drive sales and profits.

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Clinic #8: HOW TO PLAN FOR SUCCESS, AND NOT FOR FAILURE

All businesses formulate Annual Business Plans, yet not all achieve their goals. All Marketing Directors prepare Annual Marketing Plans while Brand Managers laboriously write their Annual Brand Plans, yet most do not achieve their marketing and brand objectives.

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Clinic #9: HOW TO PRACTICE “LEADERSHIP BY DISCIPLESHIP”

Reflecting on the sorry state of the planet, despite the billions of dollars spent on educating leaders in both the public and private sectors about the art of leadership, Willy Arcilla concludes that “We don’t need better leaders, but better followers”.

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