About The brand Doctor

"Healing A Nation - Building A nation"

Driven by his personal advocacy, Willy has gone beyond “healing brands to healing a nation”, beyond “building brands to building a nation” so he also lectures on national economic issues, emphasizing the importance of agriculture as the foundation for inclusive economic growth and sustainable development, upgrading Micro Small & Medium-Scale Enterprises (MSMEs) as the basic unit of the economy, and instead of relying on OFW remittances, promoting merchandise exports and Filipino brands in the world market, attracting foreign direct investments and driving tourism. 

He espouses the new economic doctrine to achieve inclusive growth, sustainable development and prosperity in perpetuity – ENRICH THE POOR! – based on the Asian economic miracle that uplifted up to 1 Billion people from poverty to middle-income status within 1 generation, which he personally witnessed during his expatriate working assignments around Asia-Pacific.

Willy Arcilla applies a  holistic approach to healing brands and revitalizing companies, to solving business problems and national economic issues, by applying strategic thinking and innovative solutions, a “scientific method” and a “clinical eye”, a global perspective and a long-term outlook which he credits to the unique combination of an education in both business and economics, a medical family background and a corporate career working as an expatriate in the Greater China region and in the ASEAN for multinational companies and leading Philippine conglomerates

He is a recipient of the Agora Award for Marketing Excellence in the Asia-Pacific region from the Philippine Marketing Association, and a Special Citation from the Catholic Mass Media Awards for Best Business Column.

  • Wilfrido “Willy” Victor Esguerra Arcilla is a subject matter expert and recognized authority on Marketing and Leadership, offering public seminars and conferences, corporate training and in-house workshops, 1-on-1 advisory and consultancy on Marketing, Branding and Advertising; Business Strategy and Corporate Planning; Leadership and Personal Development, Economics and Nation-Building.
  • Willy Arcilla believes that “Marketing is what anyone must do, while Leadership is what anyone must have” so his unique 2-in-1 seminar plus 1-on-1 consultancy is called “The Marketing and Leadership Clinic.”  The main benefit for participants is “Stronger People and Stronger Brands”, because ultimately, he believes that “Healthier Brands are Wealthier Brands”.
  • He has chalked up 25 years of extensive experience around the Asia-Pacific region working for US Fortune 500 Companies like Procter & Gamble Philippines, SC Johnson & Son Indonesia, The Coca-Cola Company China, and Top 1000 Philippine Conglomerates like San Miguel Corporation in Greater China, the Philippines and International, Universal Robina Corporation in Asia-Pacific and the RFM Corporation-Branded Food Group in the Philippines.
  • After his corporate career, Willy Arcilla has been offering training and consultancy services for Philippine companies and MSMEs to help them level up and succeed in an increasingly competitive global marketplace.
  • Due to his proven track record in turning around troubled companies and revitalizing sick brands, he has earned the monicker “The Marketing Doctor” or “The Brand Doctor.” Willy Arcilla attributes his philosophy in healing brands to his family background. Raised in a family of doctors, Willy Arcilla imbibed the principles of the medical profession in formulating marketing solutions for business problems.
  • He is a recipient of the Agora Award for Marketing Excellence in the Asia-Pacific region from the Philippine Marketing Association, and a Special Citation from the Catholic Mass Media Awards for Best Business Column.
  • He is a Certified Mentor for Entrepreneurs under the Go NeGOsyo and DTI Kapatid Mentor Me Program and an ASEAN Mentor (AMEN) of the ASEAN Business and Advisory Council. 
  • He is a faculty member of the Department of Strategic and Marketing Management at the Ateneo Graduate School of Business MBA and Health Programs at Rockwell Makati. In 2017 he was appointed as National Consultant for Brand Equity Development by the Department of Trade and Industry to help hundreds of MSMEs nationwide upgrade their marketing and branding to become more globally competitive. He has also conducted seminars and workshops for the Board of Investments, Department of Agriculture, and the Department of Tourism-Tourism Promotions Board.
  • Willy Arcilla holds a B.S. Business Administration from the UP Diliman (cum laude) and a M.Sc. in Industrial Economics from the Center for Research & Communication, the economic think-tank of the University of Asia and the Pacific.

cONSULT WITH US TODAY

Is your business a sleeping giant, full of untapped potential? You know it has greatness within, but unlocking it requires the right guidance. That’s where Willy Arcilla, the Marketing & Leadership Brand Doctor, steps in.

Forget cookie-cutter solutions. We’ll conduct a thorough business health check, analyzing your strengths, weaknesses, opportunities, and threats. Based on this, Willy crafts a personalized roadmap specifically designed to address your unique challenges and propel you towards your goals.

We don’t just diagnose, we prescribe solutions. Willy will equip you with actionable marketing and leadership strategies you can implement right away. See a noticeable difference in brand awareness, customer engagement, and overall business performance.

Gain access to Willy’s wealth of knowledge and proven track record. He’ll share exclusive insights and strategies honed from working with Fortune 500 companies and Philippine giants. And the support doesn’t end after the initial consultation. Willy offers ongoing guidance to ensure you stay on track and achieve lasting success.

Our collaborative approach fosters creative thinking. Willy facilitates brainstorming sessions to spark innovative solutions and help you break through any obstacles hindering your growth.

This isn’t a quick fix. This is an investment in the long-term future of your business. You’ll gain the tools, strategies, and ongoing support needed to achieve sustainable growth and dominate your market.

Stop settling for average. Partner with Willy Arcilla and unlock the extraordinary potential within your business.

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